Study a market before you enter it

Practical guides to measuring demand, choosing a niche and looking at the competition squarely. No theory: numbers, and what to do with them.

Method

Competitive monitoring

Most monitoring dies within three weeks: too many sources, too often, for too few decisions.

8 min read

Method

Market analysis

Collecting figures got easy. Reading them together, without making them say what you hoped, did not.

9 min read

Example

A market research example

A method is easier to grasp applied. Here is the same study, run on an ordinary product, all the way to the decision.

10 min read

Organisation

Project tracking

No project manager, no weekly status call: tracking the build of a product when you are two, and sometimes one.

7 min read

Method

How to do market research

Measure demand, collect prices, find out who is already selling: the six steps that turn a hunch into a decision.

9 min read

Strategy

Finding a profitable niche

A niche that looks good and a niche that pays are not the same thing. Five measurable criteria to tell them apart.

8 min read

Method

Analysing the competition

Counting competitors tells you nothing. What matters: how the market splits, at what price, and what buyers complain about.

7 min read