Sonar
Competitor tracking that keeps itself up to date
Sonar finds your competitors and tracks their pricing, SEO and visibility over time. Competitor tracking that's measured, not guessed.
Tracking starts with the right competitors
Give Sonar your website address. It reads what you sell, finds up to twenty businesses in the same market, then automatically keeps the eight competitors that solve the most similar customer need.
Blogs, comparison articles, public bodies and merely related results are filtered out. A short relevant list is more useful than a long one padded with businesses that do not compete with you.
What Sonar tracks
- Prices and offers
- Every collection keeps a dated snapshot of visible prices, products and plans. The history then shows what genuinely changed instead of rewriting the past with today's price.
- Google visibility
- Sonar measures your site's position for the main market query and compares it with tracked competitors. If the site is absent from the first results, it stays absent: it is never turned into rank zero.
- SEO and backlinks
- Domain rank and backlink profile are collected separately from prices. They move more slowly and are refreshed every three days instead of being needlessly charged every day.
- Commercial visibility
- A deterministic score from 0 to 100 combines measured ranking and review signals. It is neither a sales figure nor AI-generated revenue guesswork.
A daily snapshot, made readable
Prices, products and reviews are photographed every twenty-four hours. The dashboard lets you read the market as a whole, then open one competitor to inspect its prices and movement without changing tools.
Each person can run one watch. That boundary keeps the tracking useful and its software cost controlled, even with eight competitors observed.
The assistant explains the evidence; it does not invent it
Ask who is most visible, which prices moved, or what separates two players. The assistant reads exactly the figures shown on the dashboard. For a change over time, its only tool reads the requested competitor's history, and remains read-only.
The watch also joins the project memory shared with Flair and Trace. No raw snapshot or chat transcript is duplicated: only a compact summary travels between apps.