Sonar
Competitor tracking that keeps itself up to date
Sonar finds your competitors and shows their Google traffic, their ads, their best sellers and what their customers complain about. Measured, not guessed.
Give your website, Sonar finds your competitors
Sonar reads what you sell, then looks for competitors three ways: sites ranking on the same Google searches as you, sites that come up for what your customers actually type, and brands your market knows. Every candidate is checked on its own homepage before it is kept, and labelled "direct" or "indirect".
Blogs, comparison sites, general marketplaces and multi-brand resellers are left out. Up to eight competitors are tracked.
What you see about each of them
- Their share of Google visits, and a twelve-month curve
- Visits estimated from their Google rankings (DataForSEO), next to yours. An estimate is always labelled as one.
- The ads they run right now
- Ads published in Google's Ads Transparency Center, with format and age: an ad that has run for months is an ad that pays.
- Their best sellers, new products and discounts
- For Shopify and WooCommerce stores, the public catalogue: the store's own best-selling order, what just launched, what is on sale.
- What their customers complain about
- Recent Trustpilot reviews grouped by topic. Every count is real reviews, every quote is taken word for word.
- Searches where they rank and you don't
- Google searches where a competitor is on page one and your site is not in the top hundred results.
- What they have set up
- Instagram or TikTok advertising, automated emails, buy-now-pay-later, displayed reviews: read from the code of their homepage.
Every week, what moved
Sonar checks your competitors once a week and writes a dated feed: new products, changed prices, a new promise on their homepage, new ads, keywords won. When the whole market rises or falls at once, it says so once instead of blaming each competitor.
The assistant explains the evidence; it does not invent it
Ask in the chat panel who is most dangerous for you, what to copy, or where to win customers. The assistant reads exactly the figures shown and says so when a figure is missing.
The watch joins the project memory shared with Flair and Trace.